Introduction

In the digital age, data has become one of the most valuable assets for companies, often surpassing tangible assets such as equipment and physical infrastructure. Programs, documents, photos, videos, and other digital information make up what we call “data capital,” an intangible wealth that controls and sustains the operation of modern organizations. But why is data so crucial? And what can happen if this resource is lost or compromised?

The Importance of Data for Companies

Data is essential for the operation of any company. It gathers information about customers, suppliers, internal processes, accounts payable and receivable, in addition to serving as a basis for strategic decision-making. Without access to this data, business operations can become unviable, directly impacting revenue generation and business continuity. Here are some examples of the impact of data on day-to-day business:

• Financial Management: Information about accounts payable and receivable is fundamental to ensure cash flow and prevent defaults.
• Customer Relationship: Customer data, such as purchase history and preferences, is used to improve the consumer experience and personalize offers.
• Logistics and Supplies: The organization depends on information about inventory and suppliers to keep the supply chain running without interruptions.

Data as Profit-Generating Assets

Just as machinery and equipment are assets that contribute to the production of goods and services, data also plays a central role in generating profit. It provides insights that help companies to:

• Identify new business opportunities;
• Reduce operational costs;
• Improve process efficiency;
• Anticipate market changes.

A company that uses data strategically is better prepared to stand out in a competitive market. However, this dependence also highlights the need to carefully protect and manage these resources.

Conclusion

Today, data is much more than information stored in systems. It is the foundation upon which decisions, processes, and results are built. Protecting and managing these resources as essential assets is fundamental to ensuring the success and sustainability of your company. After all, taking care of data is taking care of the future of the business.